



If you've tried everything and your nails still break...
We can help!
Brittle. Peeling. Snapping before they ever get long. Painful hangnails that catch on everything. If that’s your reality, you’re not alone — Ana was there, too.
Her personal search for the truth about nail care led her to nail scientist Doug Schoon, who confirmed what most of the beauty industry gets wrong: nails don’t just need moisture, they need the right kind.
Most products can’t get past the surface. Jojoba wax ester can. It’s nearly identical to your skin’s natural oil, so it penetrates deep into the nail plate and surrounding skin.
Ana blended jojoba wax ester with six other wholesome ingredients to create Simply Pure™ — “liquid gold” for nails that helps restore flexibility, soften cuticles, and support the growth of strong, healthy nails.
The Science-Backed Secret to Strong, Hydrated Nails
Why Simply Pure™ Works

Mimics Your Body's Natural Oil
Jojoba wax ester closely resembles skin’s natural oils, spreads easily, and helps hold moisture around nails and cuticles without a greasy feel.

Nourishes & Conditions
Our proprietary blend of 7 wholesome ingredients works with the blend to condition nails and surrounding skin, easing dryness and supporting a healthy-looking nail area.

Soften Cuticle & PNF
Simply Pure™ softens the proximal nail fold and non-living cuticle and conditions nearby skin so routine, gentle maintenance is easier and more comfortable.

Flexible Strength
With regular use, moisture balance improves and nails stay more flexible, which can reduce brittleness, peeling, and breakage.

Backed by Science
Formulated with insights from nail scientist Doug Schoon, Simply Pure™ reflects nail biology fundamentals rather than trends.
Need help?
Frequently Asked Questions
Directions
Basic Daily Application (2x daily or more)
Uncap the pen and twist until oil appears in the bristles.
Brush oil over your entire nail, cuticle, sidewalls, and under the free edge.
Recap the pen to keep bristles fresh.
Massage the oil into your nails, cuticles, and fingers up to the first knuckle.
Spend a few moments massaging the matrix area (just behind the cuticle) to help increase blood flow where your nail is formed — promoting stronger, healthier growth.
The 3-Day Initial Hydration Treatment™
Your nails will absorb Simply Pure™ quickly at first, so reapply often.
Remove all nail polish.
Follow the Basic Daily Application steps above. Nails will feel slightly oily at first.
Every hour or two, massage any remaining oil into your nails.
Once nails feel dry, reapply.
Repeat for the first three days.
When it takes 4+ hours for nails to absorb the oil, switch to the Basic Daily Application schedule.
💡 Want extra motivation? Join our Get Naked Challenge — a seasonal event where we go polish-free to give nails a hydration reset. You can do the challenge anytime, but contests (and prizes) happen twice a year after our Winter and Summer Semi-Annual Sales.
Skin often feels softer within a few days of consistent use. Nail flexibility and strength typically improve within 2–3 weeks, and you’ll see even more benefit as your nails grow out fully hydrated.
For nails that are damaged, brittle, or peeling, apply at least 2–3 times a day, especially after washing your hands. For ongoing maintenance, once or twice daily is usually enough to keep nails flexible and cuticles soft.
Yes. Whether you wear acrylics, gels, dip, or polish, your natural nail is still underneath and benefits from hydration. Simply Pure™ penetrates to nourish the nail plate and surrounding skin without affecting enhancements or polish wear.


Bliss Kiss™ Fragrances
Fragrance Free
As a small, family-owned business, we understand the importance of fragrance free for those sensitive to fragrances. With Bliss Kiss™ Fragrance-Free nail and cuticle oil, you will only smell a mild hint of light olive oil.


Bliss Kiss™ Fragrances
Crisp
An intoxicating and effervescent blend of lemon zest, pink grapefruit, juicy pomegranate and spiced vanilla embody the subtle freshness of Crisp
Simply Pure™ Crisp Fragrance
Featured collection
Simply Pure™ 4 ounce Bottles
Simply Pure™ Fragrance Free
Hydration Kits
5.0 out of 5 stars LOVE
Reviewed in the United States on July 27, 2025Scent: VanillaVerified PurchaseThis stuff works SO well and smells GOOD!! Leaves your cuticles looking and feeling so refreshed. Will buy this 100000x again! Also fits perfectly in any bag!
5.0 out of 5 stars Amazing product 10/10
Reviewed in the United States on August 15, 2025Scent: Fragrance FreeVerified PurchaseI love this product! It's easy to use, not oily, lasts for a long time, and helped grow my nails fast! The photo is less than a MONTH of growth! Definitely will buy once it runs out, if it runs out 😂 (it's still completely full, even after using 3 times a day)
5.0 out of 5 stars Great product
Reviewed in the United States on August 2, 2025
Scent: Vanilla Verified Purchase
I use these at work. Very easy to apply to nails and I like that it keeps my cuticles soft and my nails looking great.
5.0 out of 5 stars Surprised that it works!
Reviewed in the United States on July 25, 2025
Scent: Vanilla Verified Purchase
Got this ~2 years ago, and it actually works! Not only does it smell of vanilla, but it genuinely makes your nails grow. I’ve had problems with biting my nails since I was in elementary, and I randomly decided to look for a nail growth serum…and this popped up! After a little less than 2 weeks, my nails were the longest they’ve ever been.


The Bliss Kiss™ Promise
We Promise Results That Delight or We'll Make it Right!
We want you to be DELIGHTED with your purchase! Try our products 100% risk-free.