Simply Pure™ Nail & Cuticle Oil
The Story Behind Simply Pure™
Hangnails, Dry Cuticles, and Cracked Nails
You know the frustration. You've tried lotions, creams, ointments—everything promising soft cuticles and strong nails.
But as soon as you wash your hands? Gone. You're back to square one.
There had to be a better answer. That's why I created Simply Pure™.
WHY I CREATED SIMPLY PURE™
It Started with a Problem I Couldn't Solve
Hi! I'm Ana Seidel. I created Simply Pure™ in my kitchen in 2012.
I needed a nail oil that actually worked. But I'm allergic to almonds—and every cuticle oil on the market used almond oil as a base ingredient.
So I headed to my kitchen with a different plan: create something pure enough that I wouldn't worry about what was in it. Something with ingredients I could actually pronounce.
The result? An oil so simple and natural, it's technically edible. (Though I don't recommend it—while it smells amazing, it tastes terrible. Which is actually perfect if you're trying to break a nail-biting habit.)
What's Inside:
- Jojoba Wax Ester
- Grape Seed Oil
- Extra Virgin Olive Oil
- Olive Squalane
- Vitamin A Oil
- Vitamin E Oil
- Fragrance Oil Blend (or fragrance-free)
- Tea Tree Oil
That's it. No mystery ingredients.
No chemicals you can't identify.
WHAT HAPPENED WHEN I STARTED USING IT
The Results I Didn't Expect
After 5 days of applying Simply Pure™ several times a day, I could actually feel the difference. My nails were stronger. More flexible. They bent instead of breaking.
After 120 days? My nails were longer than they'd ever been in my life—all 10 of them. And I wasn't babying my hands. I was doing everything I normally did: hauling groceries, doing dishes, washing endless loads of laundry with four kids in the house.
But here's what surprised me most: the benefits went beyond my nails.
My skin looked smoother. My cuticles stopped cracking. Those painful hangnails that used to plague me? They disappeared completely.
HOW SIMPLY PURE™ ACTUALLY WORKS
The Science Behind the Results
Here's the truth about nail health: dry nails crack, hydrated nails bend.
Your nails are made of about 100 layers of keratin fibers held together by natural oil (sebum) that your body produces. But constant handwashing strips that oil away faster than your body can replace it.
Most "cuticle oils" just sit on the surface of your skin. They might soften your cuticles temporarily, but they can't penetrate your nail plate.
That's where jojoba changes everything.
Jojoba wax ester has the smallest oil molecule that can actually penetrate between those keratin layers. Why? Because molecularly, jojoba is nearly identical to your skin's own sebum.
If a nail oil doesn't have jojoba wax ester as the primary ingredient, it's not really a nail oil—it's just a cuticle softener.
Simply Pure™ has the highest concentration of jojoba oil on the market. Other brands use jojoba as their 3rd or 4th ingredient (if they use it at all) because it costs 3 to 6 times more than other oils.
We don't cut corners. Your nails deserve better.
MY TRANSFORMATION: 0 TO 120 DAYS
Real Photos, Zero Filters
Note: None of these photos have been edited or retouched. These are straight from my camera—just cropped with text added.
Nail Length
- Before: This was about as long as I could grow my nails before they'd break.
- After: My nails were longer than they'd ever been. My daughter kept saying, "Mom, this is getting ridiculous. Time to cut your nails!"
Skin & Wrinkles
- Before: At 43, my hands were starting to show my age.
- After: Because I massaged the oil into my hands too, my skin became noticeably softer and the wrinkles faded.
Cuticle Health
- Before: Dry, splitting cuticles. Hard skin along the nail sidewalls. Constant painful hangnails.
- After: Soft, hydrated cuticles. No more hangnails. Even many of the wrinkles disappeared.
WHEN I REALIZED SIMPLY PURE™ WAS DIFFERENT
The Proof I Couldn't Ignore
In the beginning, I thought Simply Pure™ was just a good cuticle oil. A solid product. Nothing revolutionary.
Then the before-and-after photos started arriving.
Customers who took the 3-Day Hydration Challenge showed transformations that stopped me in my tracks. Plump, hydrated cuticle lines. Glossy, healthy nails. Hangnails disappearing in days—sometimes hours.
The testimonials kept coming. People who'd tried every famous brand on the market told me nothing had ever worked as quickly or as well as Simply Pure™. Some were in tears. So was I.
That's when I started digging into why.
I looked at what other brands were doing. Most use jojoba as their 3rd or 4th ingredient—if they use it at all. They fill their bottles with cheaper oils to boost profit margins.
Simply Pure™ is different because jojoba is the first ingredient. Not the third. Not the fourth. First.
Jojoba isn't technically an oil—it's a wax ester that's liquid at room temperature. Its molecular structure is almost identical to sebum, the natural oil your body produces. This similarity is what makes jojoba special: your skin and nails recognize it as familiar, allowing it to be absorbed where other oils just sit on the surface.
But jojoba does more than just absorb. It acts as a carrier, meaning other beneficial ingredients can "hitch a ride" along with it. That's why Simply Pure™ combines jojoba with vitamin E, olive squalane, and other skin-loving ingredients—the jojoba helps deliver all of them deeper into your skin and nails where they can actually work.
Once absorbed, jojoba has a plasticizing effect—it increases flexibility and helps your nails retain the moisture they need. High-quality oils like jojoba are absorbed slowly into the nail plate, and once there, they stay for a long time. Even handwashing won't remove oils from more than the top 2-3 surface layers.
When you apply oil regularly, it builds up in the nail plate over time and exerts a dramatic long-term influence on nail durability. The oil also slows down water evaporation and helps seal moisture channels—so your nails stay hydrated longer.
Without jojoba as the primary ingredient, you're just softening the surface. The nail plate won't get the deep, lasting benefits that create real flexibility and strength.
The results speak for themselves. Simply Pure™ works because we don't cut corners—even when jojoba costs 3 to 6 times more than other oils.
Your nails deserve the real thing.
The results speak for themselves. Simply Pure™ works because we don't cut corners—even when jojoba costs 3 to 6 times more than other oils.
Your nails deserve the real thing.
THE APPLICATION: EASY ENOUGH FOR TRAFFIC LIGHTS
No-Spill Pen Applicator
The pen applicator makes intensive nail hydration ridiculously easy. No spills. No mess. Just twist, brush on, and you're done.
I keep one in my purse, one on my nightstand, one in my desk drawer, and one in my car. (Yes, I've hydrated my cuticles at red lights. Hydrate while you wait!)
HOW TO USE SIMPLY PURE™
Daily Maintenance (2x Daily or More)
- Uncap pen and twist until oil appears in bristles
- Brush oil over nail, cuticle, sidewalls, and under the free edge
- Massage into nails and surrounding skin up to the first knuckle
- Pay special attention to the matrix area (just behind the cuticle) to increase blood flow where your nail forms
Pro tip: Apply after every hand washing for best results.
The Bliss Kiss™ Ultimate Nail Care Routine
Your nails will absorb oil like a sponge at first. Once they can go 4+ hours between applications, switch to daily maintenance.
Want support? Join our "Get Naked" Challenge—we run contests twice a year (winter and summer), but you can do your own challenge anytime.
FRAGRANCES THAT MAKE YOU SMILE
Designed to Delight, Never Overpower
You're going to be applying this oil multiple times a day. It should be something you look forward to, not something you tolerate.
That's why our fragrances are carefully crafted to be delicious but never overwhelming. Subtle enough for the office. Pleasant enough that you'll catch yourself bringing your nails up to your nose just to get another hint of that scent.
Whether you choose our signature Crisp™ (bright citrus with a whisper of vanilla), a limited-edition seasonal fragrance, or our clean Fragrance-Free option, every blend is designed with one goal: make nail care a moment of joy, not a chore.
Because when something smells this good, you actually remember to use it. And consistency? That's where the magic happens.
Scent-sensitive? Our Fragrance-Free option contains only a barely-there hint of olive oil. Pure hydration, nothing more.
QUALITY YOU CAN TRUST
Small Batches, Maximum Freshness
I only make small batches of each fragrance to maintain freshness. You'll never receive products that have been sitting in storage for months or years.
Every bottle is handcrafted by our small team in Olympia, Washington.
WHAT CUSTOMERS ARE SAYING
"Again I have to thank you. You and your amazing oil have changed my entire world, as crazy as that sounds.
You've seen the results. I'm no longer ashamed of my hands. My cuticles look better than ever. My nails are stronger and growing like crazy. And my hands look so much younger that my husband and family have commented they no longer look old and wrinkly!
My favorite thing? No more filters, harsh lighting, or hiding my fingers in photos!
None of this would be possible without Pure™. It's honestly just that simple."
~ Kimber, Kimber's Lacquer Korner
SEE THE PROOF
More testimonials: Check out reviews on our Simply Pure™ Starter Kit page
Before & after photos: Visit our Pinterest Board to see transformations from real customers
Join the community: Follow @BlissKissOfficial on Instagram for daily nail care tips and customer success stories
READY TO TRANSFORM YOUR NAILS?
Save with the 4-Pack Starter Kit – Keep a pen everywhere you need it (purse, desk, nightstand, car) and save over $4 compared to buying individual pens.
100% Money-Back Guarantee – We promise results that delight, or we'll make it right.
